Whether you're an artist or provide services for an arts organizations, marketing materials are essential. Brochures, exhibit postcards, business cards, stationary, etc. etc.
As your goals grow and your projects begin to evolve, so too do the complexities of these projects. As a creative type, the first impulse might be to dive in – headfirst. Although a just-get-it-done approach is an excellent work ethic, the margin for error is enormous.
Surviving in the art world is challenging but not impossible. When you spend a significant amount of time kicking around the art world, you learn a few things…
False: I have a ton of work and need to sell what I have before I create new works.
You’ve worked hard. The art is amazing. The dates are set. Now what? For starters, decide your definition of a successful art show.
Sales are important. But, do sales alone constitute a successful art show?
No. In fact, as important as they are, they’re not at all the biggest hallmark of a successful show.
If you’re serious about your art or art business, you already have a website or plans for a site. That’s smart!
However please note the following:
It takes consistency to build good, strong, relationships. In the art world, you can’t survive without them. Good, mutually beneficial relationships are an integral part of everything you do. They’re important to success. But you have to put in the work. A lasting relationship will not develop with out dedicated effort.
A brand is not just a logo – rather, it’s an important marketing tool. Should you consider branding? Let’s talk about it.
As an artist, you’ll exhibit in many places. You’ll become a member of different art groups. You’ll meet a lot of people. You’ll have beneficial partnerships and partnerships that were a mistake. You’ll make great friends and you’ll meet people with conflicting personalities.
What makes a great artist? Talent? Knowledge? Experience? Skill? No. Those things might be important, but what makes an artist stand out above the rest is much simpler…..they love what they do and they know exactly why they do it.
Just recently I gave up several things for thirty days to rethink future goals and strategies. One of the things I gave up was television. Not that I watch a ton of TV but it’s normal for me to Netflix an entire series in the background when I work on other stuff. I’m a huge music lover, but after a…